Bringing Big Wins to
Small Town Democrats!

​Election strategy for mayors, council members, BOE candidates, and beyond. If your campaign meetings happen around a kitchen table, you're in the right place.

Mission
Our mission is a triple-threat of support, aiming to guide, assist, and uplift the Democratic candidates found in cozy corners of small-town races. We're ready to work with everyone from aspiring mayors to school board superheroes. And our strategies are both grassroots centered and tight budget friendly,
SpeakerCamera
Laura Occhipinti, Owner

Laura Occhipinti dove into politics before the Cheetos' infamous escalator ride, kicking off with the 2015 "Glen Rock for Change" campaign. Her efforts propelled five of six candidates to victory, including Glen Rock's first Democratic mayor. 

As a campaign manager, she maintained a perfect record, winning six local elections and proving her unmatched skill in strategy, messaging, and management.

By 2023, Laura expanded her expertise statewide, training campaign teams and coaching candidates across New Jersey. She also managed a winning social media campaign that helped flip a long-held Republican seat—a testament to her savvy and determination.

Laura doesn’t just plan campaigns; she shows up. She's hosted fundraisers, petition parties, phone-banked, text-banked, and knocked on countless doors. She co-founded Glen Rock After the March, a Trump resistance group, and serves as a Democratic Committee Member and chair in her town.

Beyond politics, Laura’s an environmental advocate, supporting the Green New Deal and serving six years on her local environmental commission. At home, she gardens with a passion for veggies and native plants, loves thrift shopping, and joins her family in dog-sitting to fund vacation adventures. 

Services

Live Webinars for your Team/Org

Topics can include everything from "How to Use Social Media to Win Elections" to "Using ChatGPT in your Campaign".

Campaign Intensive

My comprehensive half-day program equips candidates with the skills and knowledge needed to run a successful campaign.

Campaign Team Member

My role will be Campaign Coach, not the daily campaign manager, but it’s the next best thing!

Social Media Management

I'll run your campaign's social media campaign for you!

Build and Update a Campaign Website

Every campaign needs a website! I can build a static site and keep it updated throughout your campaign.

Post-Win Support

You won! Now let's get to work on your goals and how you are going to shine!

Beyond Politics
While I’m passionate about Democratic campaigns, I also bring expertise to non-profit efforts like raising awareness, recruiting volunteers, and driving social change. I’m dedicated to crafting impactful campaigns that align with meaningful causes.
Contact me regarding these services.

Testimonials

     

 I have been a client of Laura's for two successful political campaigns, as well as witnessed her work on several others. Laura is creative, organized, and focused. Her knowledge of social media and marketing is unparalleled and she is savant when it comes to driving engagement. Her eye for graphics and talent for messaging make for smart, effective branding that reflects who her clients really are. She gets you to find the essence of yourself and helps you make that shine. When Laura takes on a project she gives it her all. She is immediately responsive to client needs and feedback. Smart, funny, and hard working as hell, I can not recommend Laura highly enough. 

Mary Barchetto: Councilmember
     

 Our campaign team benefited hugely from Laura’s creative, insightful and timely messaging on social media. Her acumen in navigating difficult waters with simple language was solid. There’s no doubt that we will work with Laura in the future! 

Willa Inlender: Team Member
     

 Laura is extraordinary. It’s all in the messaging and she understands that’s the tool to successful marketing. I just worked with her on a political campaign and her keen, intuitive skill set was perfect for our campaign as we navigated a political landmine. Whether it’s politics or business, Laura’s acute, in-built talents will carry you to the finish line. 5 stars from me. In her case, I'd add a sixth star. 

Terry West: Campaign Manager

 Laura was a huge asset to our campaign. She has great political acumen combined with a expert level of social media knowledge. She provided solid guidance and a huge value to our messaging on FB, IG, and our website. We will certainly be working with Laura on our next campaign. 

Daniel Weiss: Councilmember

 Laura helped our slate navigate and maximize an important campaign tool. Her handling social media allowed us to focus on being candidates. Volunteers don't usually have the skills and experience of a pro and they are best deployed to other tasks. She really freed us all up to stay in our lanes, which ultimately led to our success. We are so grateful for her expertise and insight. 

Stacey Fox: Council Candidate

 It was an amazing presentation. Thank you so much. I've already sent the screen shots and my synopsis to our candidates teams. 

Jacqui Tate: Webinar Attendee

 Thank you so much for your wonderful webinar. 

Sheryl Coe: Webinar Attendee

 Laura, this was tremendously helpful and informative. 

Nancy Gross: Webinar Attendee

 This [presentation] is amazing. 

Anne Powley: Webinar Attendee
  

Blog

How to Get Endorsements from Your Neighbors in Small Town Elections

How to Get Endorsements from Your Neighbors in Small Town Elections

Learn the strategies for gaining endorsements from your neighbors in small town elections.

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Mastering Debate Prep: A Guide for Small-Town Democratic Candidates

Mastering Debate Prep: A Guide for Small-Town Democratic Candidates

A comprehensive guide to debate preparation tailored for small-town Democratic candidates.

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Creative Campaign Events That Resonate with Voters

Creative Campaign Events That Resonate with Voters

Learn about innovative campaign events that leave a lasting impact on voters.

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Slack is my Favorite Campaign Communications Tool

Slack is my Favorite Campaign Communications Tool

Discover why Slack has become the go-to tool for campaign communications.

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See more

Contact

  • Laura's kitchen table is in Bergen County, New Jersey.