How to Get Endorsements from Your Neighbors in Small Town Elections

Endorsements can go far when it comes to running a successful campaign in a small town. They’re not just about getting a pat on the back; they help build trust, create buzz, and demonstrate that people in the community believe in you. Especially in tight-knit communities, where everyone knows everyone, a neighbor's voice carries a lot of weight.

Here’s how you can go about securing those important endorsements from your neighbors (and maybe a few friends outside town if they have a unique perspective!):

1. The Ask
First things first—you’ve got to ask! Don’t assume people will offer to write a glowing endorsement without a nudge. Reach out directly to folks you know: your neighbors, people you’ve volunteered with, the parents from your kids’ soccer team, or even that friend who always has your back. Keep it simple and personal. You can call or text, but an email works just as well if that’s more comfortable for you.

Here’s a quick sample email to get you started:
Hi [Name]!
I hope you’re doing well! I’m reaching out to ask if you’d be willing to write a short endorsement for my candidacy for [insert office]. Endorsements from community members like you make a HUGE difference.

If you’re up for it, I can connect you with [name] who can provide some guidelines or even help you get started with a draft.

Thanks so much for considering!
[Your Name]

2. Who to Ask?
When thinking about who to ask for endorsements, go for a mix. Residents, of course, are your bread and butter—they’re directly impacted by your platform and want to hear from someone they trust. If you’ve got a friend who used to live in town or someone who knows you from another context, their perspective can add extra weight, especially if they can speak to your character.

3. Guiding Your Endorsement Writers
Once someone agrees, your job is to make the process as easy as possible. Direct them to your campaign’s endorsement coordinator (this could be you or someone else on your team) to get them started with writing a Letter to the Editor (LTE). My campaigns always have a dedicated endorsement coordinator who is amazing at this part and will walk them through the process from start to finish. That person will even some guidelines on what makes a great endorsement.

Encourage your supporters to speak from the heart, focusing on your character and commitment to the town. Whether it’s your dedication to improving local parks or keeping the community safe, their voice can resonate with others who share their concerns.

4. Closing the Loop
Once the letter is written and submitted, make sure to keep track of it. Follow up with your endorsement coordinator to ensure it was published and thank your supporter for their help. This might seem like a small step, but acknowledging their contribution can go a long way in building long-term support.

5. Share the Endorsement
After the endorsement is done, share it to social media, add it to your website, maybe even use it on a mailer or a handout! Ask the supporter who wrote it to submit to the local paper and also share it on social media. 

Getting endorsements isn’t a one-and-done task—it’s about building connections and showcasing your support. Your neighbors’ voices can amplify your message, and with a little effort, you’ll create a powerful network of advocates cheering you on from every corner of town.