Slack is my Favorite Campaign Communications Tool

Today, let’s dive into one of my favorite tools for keeping campaign communications sharp, organized, and downright efficient: Slack. I have to admit, I was a bit late to the party—I only started using Slack in 2021. But boy, has it changed the game for us!

First off, Slack is a fantastic tool for minimizing email and text overload. Imagine replacing hundreds of emails and texts from campaign team members with streamlined chats. That’s Slack for you! It’s perfect for quick updates, brainstorming sessions, and keeping everyone on the same page without clogging up inboxes.

My favorite part about Slack are the channels. What exactly is a Slack channel, you ask? Well, within your Slack workspace, conversations are neatly organized into channels. There's a #general channel for everyone—perfect for broad, campaign-wide announcements. But the beauty of Slack lies in its flexibility. You can create dedicated channels for everything from specific projects or tasks (#Fundraising, #EventPlanning) to channels like #opposition, where you can post what your opponents are up to. You can even bring in volunteers or collaborators from outside the campaign into specific channels, while keeping other channels secret from non-team members.

Here’s a pro tip though: Slack is not your go-to for long-term storage. We use it purely for communication. For storing files, photos, and other important campaign documents, we stick to Google Drive. Trust me, it keeps things neat and tidy!

Now, let’s talk about cost. If your campaign budget is as tight as ours, you’ll appreciate that the free version of Slack has been more than sufficient. Yes, messages that are 90 days old will disappear, but let’s face it, our campaigns move at lightning speed and are over before you know it. If you’re using Slack correctly (not for storage!), this shouldn’t be a problem.

Incorporating Slack has genuinely improved how our team collaborates. It’s like we’ve built our own little virtual war room where strategies are crafted, roles are clarified, and victories are planned with precision. And guess what? It’s all happening in one place, accessible with just a click from your laptop or smartphone.

So, if you’re still juggling endless email threads and scattered text messages, give Slack a try. It’s a game-changer for campaign communication, helping you stay organized and focused on what truly matters—winning!